Carlisle United are pleased to bring supporters the new Fan Engagement Plan.
This is the first of its kind for United and it sets out our approach, vision, aims, values, and objectives for fan engagement in 24/25.
We believe that our fans are at the heart of everything we do, and your unwavering support is what drives us to succeed both on and off the pitch.
Our overarching vision is to create a truly inclusive and interactive fan experience that fosters a strong sense of community and belonging among our supporters.
We aim to engage with our fans in meaningful ways and provide them with unique and memorable experiences that go beyond matchdays.
Our values of integrity, passion, and respect guide all our interactions with fans, and we are committed to building strong relationships with our supporters based on trust and transparency.
We strive to create a welcoming and inclusive environment where all fans feel valued and heard.
The Fan Engagement Plan can be viewed HERE.
In the last independent Fan Engagement Index survey the club ranked very highly for its work and this demonstrates our commitment to do even better. Read more HERE.
Chief executive Nigel Clibbens said: "Working closely with our fans is something I have championed and pursued ever since I joined the club in 2016.
"In my view it makes the club better - it’s that simple. It is a new EFL regulation that all clubs must publish a plan and for us this is the next step in improving what we do.
"The work we do to engage with our fans, and the processes we have in place, continue to improve and are keeping up with best practice – the new plan reflects that.
“It takes time and effort to gain trust from fans – it has to be earned. Fan engagement takes passion and perseverance. If you try and 'fake it' and try to fool fans you will be found out very quickly. Fans know we take it seriously. We are continuously looking to improve and our new ownership will provide the opportunity do to more.”
Matt Spooner, Chair of CUOSC and Board representative said: "As a club, we have been exemplary to many others for fan engagement for a long time. The fan engagement policy being a working document between the club and the Carlisle United Supporters’ Groups further evidences this. Commitment and effort shown from the club to engage meaningfully is really pleasing.”
John Kukuc, Chair of Carlisle United Supporter Groups added: "Carlisle United's fan engagement has evolved significantly to meet changing expectations. Fan group representatives now regularly meet with club management, fostering a sense of inclusion and belonging.
"The club has also expanded community programmes to include more diverse and inclusive initiatives, strengthening ties with both fans and the local community. Club owners and senior management hold regular open forums, using technology to broadcast to a wider audience, enhancing transparency and fostering stronger connections with fans and the broader community.
"Carlisle United are also increasingly utilising social media to interact directly with fans providing live Q&A sessions with players, and behind-the-scenes content keep fans connected and engaged.
"Players regularly visit and interact with the wider community, creating meaningful connections, inspiring fans, and reinforcing the club's commitment to social responsibility and local engagement.”
Simon Clarkson, Supporter Liaison Officer, also welcomed the plan: "Fan engagement involves a significant amount of listening and therefore visibility is crucial on a matchday home and away, as well as online.
"The fan engagement plan demonstrates how we do this collectively so that whenever fans feel they need to raise a query or concern, and on whatever subject that may be about, we can be there to listen.”
