Our Blues Store on Warwick Road is taking pre-orders on the new 2017/18 Umbro replica kits from 10am on Saturday 1 July.
Adult shirts are priced at £42, with junior shirts available for £32. Baby kits are available for £32.50 and mini kits are priced at £37.50, which both include shirt, shorts and socks.
Deliveries of home kits will be sent out in early July with the away kit expected in early August.
Retail manager Jenny Anderson said: "We think the new designs are going to be a massive hit with our fans and we all know the quality we are going to get with a brand like Umbro.
"Both the home and away shirts are really striking and we are looking forward to seeing them on the terraces and on the TV once the new season comes around.
"We think it's a good idea to allow people to pre-order their kit and we want to see as many people as possible in the new colours when we play Swindon at the beginning of August."
All items can be pre-ordered in-store or online at www.bluesstore.co.uk – telephone orders can be placed by ringing 01228 554 138.
Blues Store opening hours:
Monday: 10am to 5pm
Tuesday: 10am to 5pm
Wednesday: CLOSED
Thursday: 10am to 5pm
Friday: 10am to 5pm
Saturday 10am to 3pm
Sunday: CLOSED